Awards are one of the most powerful and cost-effective marketing tools. Winning a prestigious Irish Pharmacy Award has been proven to help your Pharmacy business to stand out from the crowd, send a positive message to your existing customers and attract new business.
Winner – Actavis Business Development (Independent) Award 2016
Ms Cliona Finn, Foxford Pharmacy, Co Mayo
Ms Finn explained that winning the award has paid dividends for the pharmacy and the response from local people has really given the pharmacy team a boost.
“It was an amazing night and one that we won’t forget. It meant so much to our Pharmacy team to achieve this recognition from our peers for the hard work we put in each day. The support of this Award by Actavis has also served to validate the work done by the team at Foxford Pharmacy.
“The response to the Award has been overwhelming. The number of customers we have had coming into the store congratulating us has been really great. I think it gives a lot of people an insight into all the work that goes on behind the scenes. We’ve had a lot of people saying that they didn’t realise what goes on behind the counter. The recognition from the Award has led to an increased number of customers visiting the Pharmacy, with many eager to congratulate the Award-winning team.”
We have compiled the top ten reasons why your Pharmacy should be involved in the 2017 Irish Pharmacy Awards.
1. Free to Enter
Put simply, you shouldn’t have to pay to highlight your successes. Your business resources are important. Awards shouldn’t be an expensive process.
2. Free Marketing
Awards can often be an overlooked tool in your marketing toolbox. Simply being shortlisted can improve brand awareness and promote your Pharmacy to new customers. You can maximize PR exposure, update your marketing materials and window displays with awards branding.
3. Increased Credibility
An Award win, shortlisting or nomination, can act as a third party endorsement for your Pharmacy. A win or finalist placing can give a seal of approval to your activities and is a sign of quality for your customers, making you stand out from other local pharmacies and will give positive signals to customers and suppliers.
4. Employee Motivation
Awards recognise the hard work and achievements of your employees so being shortlisted for one can help boost staff morale and improve motivation. Employees will be focused on what is great about the company they work for and can feel proud to be a part of it. Attending the ceremony as a team can yield networking opportunities as well as being a chance to celebrate your achievement together.
5. Attract Talent
Being part of an Awards process can attract the talent you need to help push your business forward and/or into new directions.
6. Raise your Pharmacy Profile
Being part of an Awards process can also significantly raise your company profile and gain you respect from your peers. In addition, being nominated for an Award can help identify your business as an ‘expert’ within a specific category.
7. Impress Potential Investors
If you aim to grow your business, recognition gained from the Awards can help impress potential investors.
8. Network with fellow Pharmacy leaders, Manufacturers and Suppliers.
Attending the Awards dinner and subsequent events gives you the opportunity to network with other Pharmacy leaders and professionals. Networking at this high level will enhance your business.
The application process for entering an Award can often force you to evaluate your business from a different perspective. You will need to make sure that you stand out from the competition, whether through innovation, diversity, growth, customer service, investment in people and/or strategic thinking.
10. Trophy and Finalist Certificate
Successful finalists and winners are awarded an impressive trophy and certificate which can be displayed within the Pharmacy, instilling pride.
Apply now at Irish Pharmacy Awards 2017