The OTC & Product Retail Awards for 2019 were recently presented at a gala luncheon held in the Radisson Blu, Golden Lane, Dublin.
Over 150 industry, trade and pharmacy professionals from across the OTC sector witnessed Awards presented across 22 categories, which ranged from Best in Women’s Health to Best Irish Brand Product.
The OTC & Product Retail Awards are the only industry awards, specifically recognising and showcasing the leading manufacturers, companies and their products within the OTC market.
They provide the platform from which product innovation, marketing, training and education and value to customer is celebrated and highlighted.
Research has shown that the OTC sector within Ireland continues to innovate. With more and more consumers focusing on the buzz word of the moment – that of ‘self care’ – the over-the-counter market is indeed the jewel in the crown of Ireland’s community pharmacy sector.
With a greater emphasis being placed on self-care and self-medication, so is the emphasis placed on consumers and patients to ensure they select products that are safe and effective for their needs.
The Awards are hosted by leading pharmacy publication, Irish Pharmacy News. Managing Director Natalie Maginnis commented,
“With the rise of the internet as both reference and shopping tools, consumers are now managing more and more ailments themselves. The role of the pharmacist is crucial in helping them to make informed choices and as such they too must always remain educated and knowledgeable on the most efficient and suitable OTC products for a variety of ailments.
“Our judging panel was comprised of Ireland’s leading pharmacy professionals from multiple and independent pharmacies, as well as pharmacy buying and symbol groups. For the manufacturers and companies who had products entered and shortlisted, these are the key people they want to hear their product’s message, and to be able to pass it on to the end-user – the consumer.
“Huge congratulations to all those who were finalists, and to the winners themselves.”