The winners of this years OTC Oral health product, TePe, has announced that they will be working with Gabby Logan throughout 2019 to help promote healthy smiles.
The appointment marks a step-change in the brand’s consumer engagement campaign, which aims to help raise awareness of how daily interdental brushing and the use of high-quality products can help to achieve and maintain good oral health.
As TePe’s UK brand ambassador, the sports presenter will work alongside TePe to build on the great work done by dental professionals and spread the word about the important role good oral hygiene plays in maintaining overall health and wellbeing. In this role, she will also front the brand’s advertising campaign throughout 2019.
Commenting on the partnership, Gabby Logan said: “Maintaining a healthy smile is extremely important to me, so I’m delighted to be associated with TePe, a brand that I’ve always used and trusted. I hope that by teaming up with TePe, I can help build on the work done by dentists and hygienists and spread the word about the simple steps people can take to keep their teeth, gums and smile healthy in the long term.”
Chris Conway, TePe Marketing Manager UK & Ireland, said: “As someone who embodies a healthy lifestyle, Gabby is a natural ambassador for TePe. Being a TePe user, and someone who obviously cares about the health of her teeth, she is a great fit for the message we hope to communicate to consumers – that investing in a good oral hygiene routine can help to keep cavities and gum disease at bay and maintain a heathy smile.
“By partnering with Gabby, we hope to extend the work done in dental surgeries throughout the UK and educate as many people as possible on the benefits of preventive dental care, interdental cleaning and the link between oral health and general wellness.”