Community Pharmacy

On its first birthday, Carter Beauty celebrates impressive milestones

One year on since it launched, Irish beauty brand Carter Beauty has looked back on a year full of achievements including new celebrity fans and distribution to new international markets.

In February, Grammy award winner Ariana Grande demonstrated the reach of Carter Beauty when she wore the brand’s Supreme Gel Liner in her music video for number one single Break Up With Your Girlfriend.

Her support was followed by that of Kourtney Kardashian, who used its Full Measure HD Foundation in promotional material for popular reality television show Keeping Up With The Kardashians.

Most recently, award-winning American music artist Cardi B wore Carter Beauty’s On The Lash false lashes, with her makeup artist also saying that she was “obsessed” with the brand.

These celebrity endorsements are a fantastic achievement for a brand that prides itself on both quality and affordability, with no product in its range costing more than €14.95.

With distribution through Uniphar, it has also picked up fans among pharmacy staff and customers alike. To celebrate its first birthday, the brand gave away €40,000 worth of free gifts to pharmacy customers in Ireland who bought any Carter Beauty product.

In addition to its celebrity endorsements, it has also expanded into new markets and can now be found in the United Kingdom, Spain, Sweden, Canada and Middle East.

One year on since it launched, Irish beauty brand Carter Beauty has looked back on a year full of achievements including new celebrity fans and distribution to new international markets.

In February, Grammy award winner Ariana Grande demonstrated the reach of Carter Beauty when she wore the brand’s Supreme Gel Liner in her music video for number one single Break Up With Your Girlfriend.

Her support was followed by that of Kourtney Kardashian, who used its Full Measure HD Foundation in promotional material for popular reality television show Keeping Up With The Kardashians.

Most recently, award-winning American music artist Cardi B wore Carter Beauty’s On The Lash false lashes, with her makeup artist also saying that she was “obsessed” with the brand.

These celebrity endorsements are a fantastic achievement for a brand that prides itself on both quality and affordability, with no product in its range costing more than €14.95.

With distribution through Uniphar, it has also picked up fans among pharmacy staff and customers alike. To celebrate its first birthday, the brand gave away €40,000 worth of free gifts to pharmacy customers in Ireland who bought any Carter Beauty product.

In addition to its celebrity endorsements, it has also expanded into new markets and can now be found in the United Kingdom, Spain, Sweden, Canada and Middle East.

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