One of the most contested categories this year was for the Best Cough, Cold & Flu Product. This segment represents a huge market within community pharmacy. It was won this year by Benilyn Day & Night Tablets.
Benilyn Day and Night tablets are the only day & night tablets for 24 hour cold and flu relief. Each white tablet contains 500mg Paracetamol and 60mg Pseudoephedrine hydrochloride. Each blue tablet contains 500mg Paracetamol and 25mg Diphenhydramine hydrochloride. During the day the white tablet relieves fever and decongests the nose. During the night the blue tablet helps relieve cold symptoms for a better night sleep.
The cold and flu season represents one of the biggest revenue generators for the over the counter products market.
It is a huge market, but players also face stiff competition and have a limited window of opportunity to generate these sales. This puts huge pressure on marketing, sales and distribution teams to maximise category management and secure the right “share of shelf,” or risk losing their market potential.
Judges Comments: “This product is a staple favourite amongst consumers. It does exactly what it says, is attractively packaged and offers great value for money and point of sale within the community pharmacy.”
Best Cough, Cold & Flu Product – The Finalists
AlchemLife PhytoRelief-CC – Pharmed
Lemsip – Reckitt Benckiser
Otrivine Adult Mucus Relief Menthol 0.1% w/v Nasal Spray – GSK