Hy-Opti Eye Drops won the second category for Rowex.
Increased screen time is having a negative impact on consumers’ eyes, which often dry out and become sore.
Innovation is likely to also fuel growth over the coming years. Many Irish consumers suffer from eye conditions such as blepharitis, where the eye lid becomes blocked and enamed.
Furthermore, Ireland experienced a prolonged period of hot weather last year, with temperatures soaring above average and partial drought conditions being experienced across most of the country. This had a positive impact on overall sales of allergy eye care in particular as demand increased due to the high pollen count in the country. Hy-Opti Eye Drops are a moisturising ophthalmic solution available in 10ml and 20ml containing sodium hyaluronate.
Hy-Opti Eye Drops are preservative free and provide soothing relief from the effects of dry-eye. The unique selling points for Hy-Opti include:
• Fast acting moisturising ophthalmic solution.
• Available in 10ml and 20ml.
• Hy-Opti Eye Drops are preservative free and provide soothing relief from the effects of dry-eye. The product is
innovative as we offer two strengths, 10ml and 20ml at a lower cost than the brand leader.
Judges comments: “This product has the edge over competitors due to its value to the consumer. Customers love this product, it is well priced and looks well stocked on the pharmacy shelves. We get great support and training from Rowex also which is an added benefit.”
Best Eye Care Product – The Finalists
Optrex Pro Vision – Reckitt Benckiser
Optase TTO Eye Lid Cleansing Gel – Scope
Macu-SAVE – Pharmed