When launching a new product there are several steps to success that are crucial for any business, taking time and careful planning. These include understanding your target audience and how to reach them effectively, looking at what makes your product innovative or different and unifying the product team across all channels, whether it’s marketing, social media or sales.
This year, the category was won by Bronchostop Junior. Bronchostop Junior offers fast acting relief for cough* in children from one year. Bronchostop soothes the cough reflex in stages of both dry and productive chesty cough by covering the cough receptors with a protective layer of marshmallow extract and honey. Traditionally, productive and non- productive coughs have been managed differently but the ingredients in Bronchostop Junior
work in synergy to relieve both dry and chesty coughs.
Judges comments: “This product wins hands down! Often it’s so good that we have difficulty getting our hands on it as it sells out so quickly but this is testament to how effective it is in dealing with paediatric cough. Really successful product that hit the ground running on launch.”
Best Launch of the Year – The Finalists
Emazole Control – Rowex
Triumph Monthly Cycle Supplement – Vitropics
RELIFE Relizema Range – Consumer Campaign 2019 A Menarini