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Spotlight was the winner of the Best Marketing Campaign 2020.

"The advantage for Spotlight is it's owners are dentists, which in turn means it is led, developed and endorsed professionally which has contributed to really raising its profile amongst community pharmacy."

Marketing campaigns are the perfect way to reach customers, clients, and leads. They can be the game- changing move.

Producing campaigns with a series of touchpoints will grab someone’s attention better than a single advertisement. With a need to break through the clutter when promoting a product, an effective marketing campaign can do that.

Spotlight is a new range of toothpastes, created by two Galway based dentists in response to the potentially harmful ingredients found in most other brands.

Research showed we all take it for granted that our toothpaste ingredients are safe. So the aim of the launch campaign was to wake consumers up about what’s actually in their existing brand and get them to reconsider what they’re putting into their mouths, one of the most absorbent parts of the body.

Focusing on the toothpaste’s unique formulation, the TTL campaign which featured Spotlight’s creator’s Dr Lisa and Dr Vanessa Creaven, was extremely effective in not only raising awareness of this new challenger brand but also in driving engagement, increasing site traffic and improving sales.

Judges Comments: “Fantastic marketing and support. The advantage for Spotlight is it’s owners are dentists, which in turn means it is led, developed and endorsed professionally which has contributed to really raising its profile amongst community pharmacy.”

Best Marketing Campaign – The Finalists

Durex Valentine’s Campaign – Reckitt Benckiser
NiQuitin – Perrigo
Perrigo Cold & Flu Products – Perrigo
Solgar Campaigns – Nature’s Bounty

View all the winners & finalists HERE 

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