This product scored highly with the judges for its impact on customers, value of product to the pharmacy and unique selling points.
Increasing numbers of people are taking a proactive approach to their health and the wellbeing trend is sweeping the nation. Keeping up with consumers or even getting a bit ahead of their desires is the name of the game. In the ever-changing and extremely fickle vitamins, minerals and supplements (VMS) category, it is even more vital to stay on pace or ahead of the curve with those visiting their local pharmacy.
According to latest market research reports, vitamins sales are expected to continue growing as consumers increasingly look towards preventative measures over cures. A growing number of consumers are expected to monitor their health through blood tests, which will result in greater awareness of vitamin and other deficiencies.
Judges Comments: “Great support has been given by the team behind Zest Active. We have received fantastic customer feedback once this product was purchased with repeat customers. I now actually use this product myself!”
Best VMS Product – The Finalists
Aqua Biome – Valeo Healthcare
Seven Seas Joint Care Supplex & Tumeric – Brandshapers
Eskimo Brain 3.6.9 – PPC Galway