Pfizer Healthcare Ireland launched the Keep The Beat awareness campaign in February 2019. After six months of planning the video-led campaign went live across all social media channels, on flagship RTÉ Radio shows and local stations across the country as well as print adverts in February 2019.
The overall objective of the Keep The Beat campaign was to raise awareness for Atrial Fibrillation (AFib), a heart rhythm disorder that is more common as people get older. AFib is a type of arrhythmia – when your heart starts beating out of rhythm, sometimes quite fast. When this happens the upper chambers of the heart (the Atria) do not pump in the normal way which may cause blood to pool and clot. A part of the clot may break off and travel in the bloodstream to the brain, where it lodges, causing a stroke.
The campaign aimed to deliver a very serious message in an informative yet entertaining way, we wanted people who watched the video or heard the ad to find out more about AFib and also wanted to ensure the message conveyed was memorable.
This multi-channel campaign builds on Pfizer’s work with the Irish Heart Foundation including our support of their Feel The Pulse initiative which launched in November 2018.
There were three key call to actions for this Keep The Beat campaign; to check out www.keepthebeat.ie, talk to your doctor and download the AF booklet online.