While wound care continued to be dominated by sales of sticking plasters/adhesive bandages in 2019, increased participation in a number of strenuous sporting activities such as CrossFit and triathlons, and particularly extreme sports such as mixed martial arts and traditional Gaelic games, is leading to increasing demand for the smaller category of gauze, tape and other wound care.
This trend is predicted to continue into the forecast period with the latter recording higher volume growth compared with the review period, driven by the greater likelihood of accidents occurring while participating in these sorts of sports.
The smallest category of first aid kits continued to experience increasing demand in Ireland in 2019, as parents engaged in preventative measures by maintaining well-stocked first aid kits to cover all likely scenarios linked to having younger children. Many parents are also learning basic first aid through classes, which help them to understand what they are likely to need in the case of more serious accidents or the treatment of wounds.
Elastoplast is the largest category of sticking plasters/adhesive bandages in addition to enjoying wide distribution. To attract parents of younger children, Elastoplast engages in licencing with recognisable names such as Paw Patrol and Frozen.
Cuts, scrapes, and bruises are among the most common injuries, and no family member is safe from minor accidents. Fortunately, these injuries usually can be treated at home without a doctor visit. Pharmacists need to be able to advise patients on how to treat these injuries if medical attention is not necessary, as well as to counsel patients as to when they should seek medical attention.
Scrapes (or abrasions) are wounds in which layers of skin are scraped or torn. The most common sites for scrapes are the hands, elbows, and knees. These injuries often are the result of a fall. Although the scrapes may ooze blood, bleeding does not always occur. Objects penetrating the skin cause cuts (or lacerations). Depending on the depth, cuts often will bleed.
Bruises are the result of hard contact with a person or an object. The impact causes an injury to the tissue beneath the skin, and blood from the injury settles near the skin. Bruises usually start out looking red, then within a few hours turn blue or purple, and finally appear yellow as they fade.
Treating Cuts and Scrapes
Minor scrapes and cuts are easily treated at home with basic wound-care or first-aid supplies. Because cuts can happen at any time, every home should have tweezers, gauze pads, bandages, and antibiotic ointment. Here are some steps that pharmacists should tell patients to follow in treating cuts at home:
- Rinse a cut with cool water
- Wash around the cut with soap; avoid getting soap into the wound
- Remove dirt and debris from the wound with tweezers; clean the tweezers with rubbing alcohol before using them
- Apply direct pressure with a clean gauze pad to a bleeding cut
- Treat the cut with antibiotic ointment
- Cover the cut with a bandage (deeper cuts may require a butterfly bandage)
- Do not pick at a scab while a cut is healing
Although bruises can be painful, treatment is limited. The best care for bruises involves rest and ice. Ice stops blood flow to the injury site, thus limiting the size of the bruise. Rest allows the site to heal.
Here are some further guidelines for patients for treating bruises at home:
- Apply ice packs or cold compresses as soon as possible
- Reapply ice packs every hour for 10-15 minutes during the first day, if needed
- With bruised legs or feet, elevate the legs as much as possible during the first day
- Take acetaminophen, if needed, for pain; do not take aspirin
- With large bruises, limit activity during the first day
- Use heat packs after 48 hours to promote healing
Here are some signs that bruises need medical attention:
- The bruise swells
- The bruise does not start to fade within a week
- The bruise occurs easily or for no obvious reason