An interesting aspect of this growth is that men have begun to spend more on consumer goods than women. The COVID-19 pandemic led to a sharp drop in consumer spending in 2020. However, sales have been steadily increasing in 2021, putting the economy in a position to continue doing well in 2022.
It is anticipated that the global business of the men’s personal care market will grow at a compound annual growth rate of 9.1% from 2022 to 2030 from USD 30.8 billion in 2021. It is expected that the market will benefit from men’s demand for gender-specific products such as shampoos, conditioners, shaving creams, masks, and peels.
Furthermore, the thriving e-commerce sector is expected to boost the market growth. This is where the most dramatic shift has been seen, men are spending more online and more frequently. As a result of this increase, investing in digital ads, especially those targeted at men and men’s goods, is expected to pay off. These sales may slow down as retailers face a major challenge in trying to keep prices down for consumers to remain competitive while offsetting the impact of rising costs across their product lines and supply chains.
As social media use grows, men tend to search for products more on social media than women. Those brands that haven’t branched into sales elements similar to what social sites such as Instagram and Facebook have made available have a huge opportunity to grow. Through social media, brands can express themselves through brand purchases, especially in the lifestyle sector. The use of social media by men is increasing, and causing them to discover products they wouldn’t have noticed otherwise, leading them to make purchases they wouldn’t have made otherwise, and becoming more open to social media as a source of inspiration and motivation.
Another surprise was the significant increase in men connecting with brands through email marketing channels, as the Voyado Index 2022 revealed. The overall email open rate increased in 2021, young men between the ages of 18 and 25 accounted for the biggest increase (23%) but there were noticeable increases in other age groups too. Men are likely to remain engaged with brands through email marketing based on the data from the Index.
According to the Index, retailers personalised their emails 15% more in 2021 thanks to improved personalisation. Personalised emails sent to men between the ages of 18 and 35 saw the greatest increase in open rates (27%).
A small tweak, such as adding personalised fields to the subject line, can have a significant impact on the open rate of your email. With this shift, many malefocused health and wellbeing companies have popped up offering personalised health and subscription services for men. With men using online services more this may lead to an improvement in their looking after their wellbeing. Regarding men’s health, a specific focus remains urgent. In general, men are particularly bad at looking after their health.
A considerable body of evidence supports the need for genderspecific approaches to engage with men more effectively, as well as the imperative to build upon the progress been made to-date to address gender-based issues of life expectancy and mortality and health disparities between various subpopulations of men.
These were the main reasons which led to the development of Ireland’s National Men’s Health Policy, which was the first of its kind in the world. To the development of Ireland’s National Men’s Health Policy, which was the first of its kind in the world. Although there are areas of success in the policy, it is not a quick fix.
The challenges in persuading services to change and the benefits to men’s health take time to occur. Women are typically invited to more frequent check-ups throughout their lifetimes, such as prenatal care and cervical cancer screenings. Contrastingly, men may not receive gender-specific screenings and may never need health care until being requested to submit a stool sample for a bowel cancer screening program in their fifties. In Europe, men are more likely to engage in unhealthy behaviour than women and are more at risk for all major causes of death.
Despite this, males report greater subjective health than women and are less likely to believe they are at risk for health issues. A lot of men don’t talk about their physical or mental health this may be due to a tendency to minimise or not accurately report symptoms, not wanting to appear weak, or just difficulty in communicating their emotions. Moreover, healthcare is not designed to complement the lifestyles of many men. Success in their careers is often regarded as a great deal of self-worth for men.
Men may typically have to take time out of work to seek healthcare. Multiple appointments spread out over a long period may be necessary for full engagement in therapy or treatment. Taking that time off from work is not an option for many men. Men can become more involved in their health to some extent by using the conventional strategy of public health education campaigns through printed media, social media, and television. However, perhaps the key to encouraging men to engage with their health and GP is in digital health technologies. Since the development of digital communication technology, telemedicine has become more and more popular. Additionally, the COVID-19 pandemic’s arrival has brought about many changes and has increased the use of this method of healthcare delivery. In addition to lowering the chance of exposure to an illness, digital health has several other advantages.
Men’s healthcare has a strong connection to three specific benefits. Starting with the obvious, which is attendance. Men have always had difficulty making medical appointments. When a situation is time-sensitive, this hesitation can have terrible consequences.
Many of the obstacles associated with in-person visits, such as taking time off work, getting to the office, or passing the time in a waiting room, are eliminated with telehealth. This implies that there is no longer a justification for delaying care. It now only takes twenty minutes to complete an appointment that used to take up a half-day. Not only that, but disclosure is another unexpected benefit of telehealth. In contrast to an in-person consultation, many men feel more at ease speaking candidly during a telemedicine appointment.
The privacy that telehealth provides over in-person care is a contributing factor in this transformation. In the doctor’s office, you might not feel comfortable talking about the symptoms of erectile dysfunction, but a phone call or even a Zoom call may make the discussion less intimidating.
The third benefit is having access to specialty care that might not be offered locally. Simply put, there aren’t that many medical professionals with expertise in treating hormone imbalances and improving performance in men’s health. It is a significant improvement in healthcare to be able to see a specialist wherever you (or they) may be.
The field of health care and methods of delivering healthcare must change and evolve as technology does. Although telehealth has shown its importance as an extra tool for contacting and treating patients, it may not be able to completely replace in-person medical consultations. But it has eliminated barriers that have previously prevented men from obtaining healthcare when they are in need and made it possible for men to receive healthcare more quickly and easily than ever before.
Both medical professionals and patients had to adapt to and change their behaviour to use the new digital healthcare system. However, we may use this new way of life as a positive catalyst for change to address the problem in male health. There is no question about the importance of men’s health. The goal is to educate men on their risk factors and treatment options so that they become aware of their risks. By advocating for men’s wellbeing and health, pharmacists can help them aid themselves making them aware of the importance of visiting their doctor for screening and treatment.
Many online pharmacies are now becoming a one-stop source for men by assisting them with their health, wellness, and grooming requirements. The benefit of this is that you can get professional advice and expertise about the health issues that matter to you without the embarrassment or privacy concerns that might prevent you from visiting your local pharmacy.
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