Community pharmacy is often the starting point for many when it comes to fertility and pregnancy. Infertility is a public health concern and as such, utilisation of pregnancy and fertility...

The Eye Care market in Ireland has been experiencing significant growth in recent years. Customer preferences have shifted towards more advanced and specialised eye care products and services. This trend...

More and more consumers are in search of natural solutions to their ailments, including both homeopathic remedies and supplements supportive of a healthier lifestyle. Driven by consumer interest in all...

Effective marketing & training campaigns have a way of sticking with people, because they make companies memorable. They promote a focused effort that guides consumers towards a desired action. They...

Irish parents increasingly invest in their children’s health focusing on using preventative measures to strengthen their children’s immune systems and overall health, according to the latest market research. Product innovation,...

The beauty industry is fastmoving and highly saturated. Understanding changing consumer opinions and the behavioural indicators behind global trends is integral to securing the success of any company or brand...

The outlook for cough, cold and flu products is favourable, according to the most recent market research, with most categories projected to expand consistently in volume terms. Overall demand should...

When launching a new product there are several steps to success that are crucial for any business, taking time and careful planning. These include understanding your target audience and how...

A healthy immune system is the first step of attack against outside invaders such as bacteria or viruses. When an immune system is strong, consumers are more likely to be...

In an increasingly borderless world, many consumers are favouring Irish pharmacy brand products. Research has shown that a brand’s country of origin can be as important as other purchasing criteria...