The beauty industry is fast-moving and highly saturated. Understanding changing consumer opinions and the behavioural indicators behind global trends is integral to securing the success of any company or brand within the space. The Award was won by King Hair & Beauty Gold Dust Dry Shampoo.
Gold Dust Dry Shampoo is a weightless and intelligent formula that is kind to both hair and scalp. Quick and easy to apply ensuring oils are banished in record time, but with lasting effects. Small and discrete but BIG on results. A quick dusting revives the hair, adding body, and leaving your locks feeling clean and fresh to help maintain your crowning glory. The formula features a host of beneficial and unique ingredients, such as Corn Starch which is a fantastic, natural alternative to talc. Camellia Japomica Extract moisturises the hair and gives it a healthy shine, along with Orchird Extract which helps to repair damaged hair and promotes moisture retention, keeping your hair feeling moisturised.
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