Broncho 5in1 scooped their second award winning the Best Marketing/Training Campaign for 2024..
The cough category has not developed the same way as other categories, there are a lot of single indication SKUs; dry cough, chesty cough cluttering the category. While this may be beneficial for other categories it doesn’t apply to cough as coughs tend to change during the cycle; start with a sore throat which then becomes a dry cough and then a chesty cough.
72% of people don’t know what type of cough they have. Introducing, NEW Broncho 5in1 Multi-Symptom Action Syrup for all coughs associated with a cold to relieve: dry cough, chesty cough, sore throat, hoarseness and throat dryness. We lent on the successes of Bronchostop (THR) and Bronchostop Junior (MD) to develop a product that not only targets cough but sore throats; often the first sign of a cough.
Sinead Kingston, Brand Manager, Perrigo
“Excellent marketing / social media campaign to improve brand awareness which has really driven sales”
“A great product that targets all types of cough, strong advertising from brand to support this launch”
 and Bronchostop Junior (MD) to develop a product that not only targets cough but sore throats; often the first sign of a cough.){kind=link}