A rising focus on health and wellbeing contributes to growth, as Irish consumers increasingly spend more time on their routines to maintain both oral care and health, and an
attractive appearance.
Sales of oral care are now expected to grow by 2% in 2020 in 2019 constant value terms. This aligns to the expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of Covid-19.
All products in oral care are predicted to record growth this year, unaffected by the Covid-19 pandemic. The most resilient areas were dental floss, mouthwashes/dental rinses, toothpaste and electric and manual toothbrushes.
The strength of the market may be due to consumers having to be more self-aware of their own dental hygiene owing to lockdown restrictions. This suggests that the pandemic will have no impact on the industry, and consumers in Ireland will continue to purchase their regular oral care items.
- Perfect White Extreme White Toothpaste
- Jordan Green Clean Oral Care
- Sonic Toothbrush
- Kin Gingival Complex Mouthwash
View the Best Oral Care Product Finalists below:
