Irish parents increasingly invest in their children’s health focusing on using preventative measures to strengthen their children’s immune systems and overall health, according to the latest market research.

Product innovation, attractive packaging, impact to the customer, unique selling point, and manufacturer support are all important if a baby product is to be successful in an already saturated marketplace.

Consumers are very much concerned not only about what they feed to their baby but are also equally concerned about what they are applying on their baby’s skin. People prefer products which are chemical free and full of natural/organic ingredients for their children. Millennial parents are much more concerned about the ingredients that are being used in the baby skin care products.

The Finalists in this Category are:

Elave Baby Bath 400ml ECOCERT Organic

Elave Sensitive Baby Bath [Ecocert Organic] is a clinically tested extremely gentle cleanser enriched with Organic Camomile and Organic Aloe Vera to protect and hydrate baby’s delicate skin.

Natural and Organic certified by ECOCERT – 99% of the total ingredients are from natural origin and 20% of the total ingredients are from Organic farming.

• Suitable for use on eczema/dermatitis prone skin

• Paediatrician approved & suitable from newborn onwards

• Clinically proven to be kind and mild to baby’s sensitive skin, protecting against dryness and flaking

• Dermatologically approved & safety tested

• Anti-irritation formula gently cleanses delicate skin

Natural and Organic Cosmetic certified by Ecocert Greenlife according to Ecocert standard available at http://cosmetics.ecocert.com

Sudocrem Antiseptic Healing Cream

Trusted by families since 1931, Sudocrem Antiseptic Healing Cream has been parent’s simple, effective skin-care ally for over 90 years. Great for soothing and treating nappy rash symptoms, its gentle formulation is clinically proven to soothe and heal your baby’s delicate skin from birth. A truly versatile product, Sudocrem Antiseptic Healing Cream is a family favourite when it comes to their skincare needs.

Sudocrem Antiseptic Healing Cream is licensed to treat a range of skin conditions including nappy rash, cuts & grazes, eczema, acne, minor burns, sunburn, bedsores & chilblains. Always read the label.

Attitude Baby Leaves

ATTITUDE is a Canada-based company that develops natural personal care products to promote healthy living. The team behind this brand believe in living consciously. In creating and using products that are kinder to bodies and the planet. They believe in being the change they want to see in the World.

Attitude Baby Leaves 2 in 1 Shampoo & Body Wash along with all the Attitude products are • Crafted with natural, hypoallergenic, dermatologically-tested and EWG VERIFIED™ ingredients. • Adhering to highest quality and ecoconscious standards. • 100% vegan, cruelty-free, and certified by PETA and ECOLOGO. The Attitude Baby Leaves range of products go above and beyond any other brand on the Irish market to ensure that their products don’t contain any ingredients of concern and are sustainable sourced making them safer for the environment. Attitude believe in clean products, less plastic and more trees.

Child’s Farm Baby OatDerma Moisturiser

Child’s Farm Baby OatDerma Moisturiser is formulated to hydrate and moisturise even the most sensitive dry and itchy skin. Packed with the goodness of oats, colloidal oatmeal is rich in beta-glucan and avenanthramides which are clinically proven to help soothe and gently nourish the natural balance of delicate skin.

• created for dry & itchy skin

• colloidal oatmeal, rich in beta-glucan and avenanthramides, is clinically proven to help soothe and nourish skin

• natural shea butter to nourish and hydrate skin

• free from parabens, phthalates, artificial colours and dyes, petroleum, formaldehyde

• wrapped in our happy skin promise™ as best for your little ones