The beauty industry is fastmoving and highly saturated. Understanding changing consumer opinions and the behavioural indicators behind global trends is integral to securing the success of any company or brand within the space.

Last year, consumer spending on colour cosmetics is starting to increase, regaining the value lost over the previous years.

In 2022, 53% of global consumers claim to prefer a natural or no make-up style, seeking to achieve a clean, fresh, and healthy look with the make-up products they use every day. Originating in K-beauty, dewy and glassy skin has been a key trend, prompting the adoption of “your skin but better” products. As attitudes change, the definition of beauty is becoming more blended with wellness, and as such, beauty brands are under increasing pressure to promote skin health.

The Finalists in this Category are:

Sacha Day & Night Hydration

Sacha’s Moisturiser is a potent daily renewal for the face that goes beyond the ordinary to provide skin with a multitude of benefits.

The formula is thoughtfully crafted to be suitable for all skin types, ensuring that everyone can enjoy the benefits of radiant, youthful, and revitalized skin. Elevate the skincare experience with Sacha. Day and Night Hydration Formula—because every moment is an opportunity to let beauty shine.

Key Features:

1. Lifting and Firming Support

2. Increased Tone, Suppleness and Tightness

3. Revitalises the Complexion

4. Indulgent Firming Care

King Hair & Beauty Miracle Mist 7 in 1 Spray

King Hair & Beauty is a homegrown Irish Company and is a work of passion for Founder and CEO Samantha King.

Guaranteed to leave you with a glasslike sheen without the fuss. The Miracle Mist 7 in 1 spray with its fine nozzle technology creates the ideal mist for even application. The multi-use mist acts as a leave in conditioner, thermal protector, adds hydration and nutrition, prevents frizz, refreshes hair and leaves you with an intense shine without the fuss.

RSP ¤19.95.

Beauty Complex

Beauty Complex is a unique and innovative super supplement from Irish Supplement company Revive Active. Beauty Complex contains a distinctive combination of eight active ingredients including Marine Collagen, Phytoceramides, Hyaluronic Acid and Biotin. It was designed by experts to compensate for declining collagen, ceramides and hyaluronic acid in the body. The type of collagen used in Beauty Complex is Collagen Peptides. These peptides are derived from a 100% natural source, containing more than 97% protein and are the same as the collagen found in our skin and bones. Their hydrolysed form makes them more easily digestible.

The key is the combination of ingredients delivered in optimal quantities that provide synergistic effects. This results in consumers really noticing a difference in their skin, hair and nails.

King Hair & Beauty – Bye Bye Baby Hairs

CEO of King Hair & Beauty Samantha King is very passionate about hair and scalp health after experiencing her own hair issues after losing almost 14 stone in weight in 2022, she is committed to helping women with their hair and has since gone back to train in Trichology to be able to help women at all stages in life when our hair needs a little TLC.

The King Bye, Bye Baby Hair Wand protects your hair against dryness, breakage and split ends. With an added ingredient that helps oxidative stress from free radicals in the scalp, therefore reducing hair loss and stimulating growth. All while softening and restoring your hairs natural sheen.

RSP ¤12.95.

ACNAUT 3

ACNAUT 3 Proven 3 Steps is the ideal product for those struggling with oily and acne prone skin. The kit contains three tested products needed for daily cleansing, active care and gentle moisturising of oily and blemish-prone skin. The patented formula of active ingredients delivers amazing results with a clearer complexion in no time.

ACNAUT is gentle on the skin, contains no harsh chemicals and no side effects/

ACNAUT products are created by leading Dermatologists:

ACNAUT Active Lotion 60ml – for oily and blemish prone skin

ACNAUT Soap with lactic and salicylic acid to gently wash oily and blemishprone skin

ACNAUT Hydro Active Cream 60ml for daily hydrating care.

• Stocked in leading pharmacies

• Sole Distributor. Biofresh Skincare Ireland www.biofreshskincare.ie