When launching a new product there are several steps to success that are crucial for any business, taking time and careful planning. These include understanding your target audience and how to reach them effectively, looking at what makes your product innovative or different and unifying the product team across all channels, whether it’s marketing, social media or sales.
The finalists in this category have demonstrated that consistency is key when launching a new product within the OTC market.
The Finalists in this Category are:
UreaRepair Plus 10% Urea Foot Foam
This new product supports skin regeneration and revitalizes the skin, giving immediate relief lasting for 48 hours. The product is also fast absorbing allowing for high frequency use.
This product works by combining the unique UreaRepair PLUS Complex of urea, ceramides and NMF. The delicate, soothing and skin friendly scent; free from perfume makes it suitable for those with skin conditions such as Xerosis, Psoriasis and Diabetes.
UreaRepair offers a comprehensive care range with a wide variety of products to combat different types of dry to extremely dry skin.
Solpa Cold & Flu Multi Relief
In September 2023, Perrigo launched an exciting new product into the Cold and Flu market, Solpa Cold & Flu Multi Relief, available in both Capsules and Sachets. This is a new product launch with a difference; a unique triple active formulation to Relieve All cold and fly symptoms.
The cold & flu category is cluttered and confusing, relief depends on; symptoms, active, ingredients, and formats – we want to make treatment choices easier for consumers. Perrigo’s aim is to de-cluttering the category through a simplified consumer offering with one solution that relieves All symptoms.
Cold & Flu remains one of the most common and treated illnesses during winter, with 1 in 3 people catching cold & flu, and 80% seeking treatment.
Now it’s time to differentiate and expand their Solpa portfolio, satisfying a large cohort of consumers looking for one effective solution; stemming from a brand strongly associated with fast acting, effective and long-lasting relief.
Bronchostop 5in1
The cough category has not developed the same way as other categories, there are a lot of single indication SKUs; dry cough, chesty cough cluttering the category. While this may be beneficial for other categories it doesn’t apply to cough as coughs tend to change during the cycle; start with a sore throat which then becomes a dry cough and then a chesty cough.
72% of people don’t know what type of cough they have.
Introducing, NEW Broncho 5in1 Multi-Symptom Action Syrup for all coughs associated with a cold to relieve: dry cough, chesty cough, sore throat, hoarseness and throat dryness. We lent on the successes of Bronchostop (THR) and Bronchostop Junior (MD) to develop a product that not only targets cough but sore throats; often the first sign of a cough.
Pharmaplus PharmaBiotic
Pharma Plus was developed by Pharmacists in Ireland using evidencebased nutrition that is backed by science. The team behind the brand wanted to add a Probiotic to the range that had evidence based ingredients. LactoSpore® is a probiotic preparation, containing L(+) lactic acid producing microbial preparation from Bacillus coagulans, MTCC 5856. This is a gut friendly bacteria proven to reach the gut alive.
The packaging is fresh and appealing and the PharmaBiotic comes in two pack sizes; a handy 7-day pack for those after taking antibiotics and a 28-pack. It is easy to take and comes in a sachet containing a citrus flavoured drink.
Nuxuriance Ultra Global Anti-Ageing Cream
NUXE’s latest skincare breakthrough, the Nuxuriance Ultra Alfa [3R] Range surpasses the effectiveness of retinol on three powerful levels of action –Resurfacing the skin’s surface, Renewing skin activation, and Revitalizing skin activity. The Hero product of this range, Global Anti-Ageing Cream (50ml, ¤63) is a scientific breakthrough from NUXE. Harnessing the power of the Alfa [3R] technology, it targets key signs of ageing, delivering visibly youthful skin.
In the first application, 81% of users experience plumper skin, while 85% notice improved tone. After one month of use, 76% witness smoothed wrinkles, with skin appearing tighter for 90% and firmer for 96%.
