There has been a noticeable rise in ‘beauty’ claims in suncare NPD, such as moisturising/hydrating claims, meaning brands are meeting consumer demand for products that can be seamlessly incorporated into daily routines. These trends reflect a shift toward aesthetics in the category, emphasising the importance of multifunctional products that provide both protection and beauty benefits. Sun protection products have seen a surge in demand in Ireland due to the high UV index and increased awareness about skin cancer prevention. In Ireland, the revenue generated in the Sun Protection market amounted to ¤41.71m in 2024. It is projected to experience an annual growth rate of 2.65% (CAGR 2024-2028).

Consumer patterns in the European region shows a significant shift from natural tanning in recent years, particularly in areas where ozone depletion can be a subject of major concern. Consumer awareness of the sun’s harmful effects in specific countries, as well as an increase in the number of skin cancer cases in areas with significant ozone depletion, are two key factors that have sparked significant interest in self-tanning products among market players and customers.

The Finalists in this Category are:

Riemann P20 Urban Shield

The brand-new Riemann P20 Urban Shield protects the face and neck from UV-induced skin damage and premature skin ageing. This broad-spectrum sunscreen also offers an extra layer of protection against pollution, shielding the skin from smog and dust.

The sunscreen contains antioxidants that help reduce free radicals in the skin, which can cause the breakdown of the collagen structure and premature ageing of the skin. As UV-rays and pollution are daily aggressors that can cause skin damages, a combination of our unique high-performance sunscreen and antipollution protection is a great match and will work as your daily skin guardian. The formula is fast absorbing, tested to be safe to use around the eyes, noncomedogenic, and is suitable for wear under make-up. It features our Triple Protection Technology that provides up to 10 hours of protection, twice the EU’s required UVA protection, and is very water resistant. P20’s Urban Shield is dermatologically tested for sensitive skin, fragrance-free, and vegan.

Elave Sun SPF30

Elave Sun SPF30 is an allergen-free, high daily UVA and UVB protection system that is EU compliant and, if used as directed, prevents long term sun damage of the skin. If used as directed below and with other sun protection measures Elave Sun SPF30 decreases the risk of skin cancer and early skin ageing caused by the sun and absorbs 97% of UVB radiation that causes sunburn.

• Available in 200ml and 100ml travel friendly pack

• Suitable for use on eczema/dermatitis prone and sun-sensitive skin

• Water-resistant, broad spectrum UVA/UVB SPF30 sun protection

• Enriched with naturally soothing and nourishing botanical extracts

• Paediatrician approved and suitable from newborn onwards

• With Vitamin’s B5, C & E to protect against environmental damage

• Lightweight, oil-free formula prevents clogging of pores

• Beneficial for all skin types even sensitive skin

NUXE Tanning Sun Oil High Protection SPF 50

This SPF50 Tanning Sun Oil protects the face and body from the sun’s rays while contributing to respect the marine environment. Its patented filtering complex** provides wide-spectrum UVA/ UVB protection and prevents premature photo-aging of the skin.

Rapidly absorbed with no residual oily film, its irresistible texture nourishes the skin and enhances the tan with a beautiful satin finish. Skin is enveloped in an evocative holiday scent with notes of Sweet Orange, Tiare Flower and Vanilla. A real invitation to savour that summer feeling.

NUXE Tanning Sun Oil High Protection SPF 50 face and body (150 ml, ¤26)

Bare by Vogue Clear Tan Water

The Clear Tan Water applies with no colour guide, then gradually develops into a natural looking tan.

Whether you’re a seasoned tanner or new to the self-tanning world, Clear Tan Water works for both. The water-based formula and its skin-loving ingredients ensure your skin is drenched in hydration, making the tan effortless to apply and easily glide across the skin.

Completely undetectable – wear this during the day and within 4-8 hours you’ll be greeted with a beautiful golden tan that doesn’t need to be rinsed off. It is lightweight, non-sticky and incredibly easy to use – meaning a streak-free application every time.