Most Innovative Product - Bio-Kult Migrea

It is imperative for many business to differentiate themselves in a packed market whilst addressing customer needs and focusing on what they can do differently.

This category was won by Bio-Kult Migréa, which helps to tackle head discomfort and is the latest addition to the Bio-Kult range. It is the first live bacteria supplement designed to target the head.

Bio-Kult Migréa is an advanced multi- action live bacteria formulation that targets both the digestive tract and the head and has been formulated with magnesium and vitamin B6, both of which contribute to normal functioning of the nervous system, and reduction of tiredness and fatigue.

Vitamin B6 contributes towards the normal function of the immune system and has been shown to help protect against in ammation.

Vitamin B6 also has the added benefit of contributing to the regulation of normal hormonal activity. Few markets aren’t crowded these days, with competition coming not only from local companies but, thanks to e-commerce, overseas too.

In a connected world, services are no longer limited to our local high street. Standing out in a crowded market isn’t easy, but innovation can help businesses attract the customers they need to stay ahead of their market competition.

Judges Comments: “This product is certainly innovative and competitively priced within its category. It is easy to sell and consumers frequently return so it has a large loyal following.”