Entries for the OTC awards are NOW OPEN and the deadline for submissions is Monday 11th of January 2021.
How to enter?
We have an online entry system that is a simple and straight forward. The application to enter the awards is below:
https://form.jotform.com/203354420935350
Contact Aoife Jackson – aoife@ipn.ie to receive a hard copy of the entry form.
What Products can be entered?
All entries must consist of an application form and the physical product, containing at least 3 items.
What does entry cost?
Entry costs €650 per product entered into one of the 21 main categories.
The Judging panel
• Buying groups
• National multiple pharmacy chains
• Local pharmacy chains
• Independent pharmacy
Judges will be looking for various attributes — such as innovation, attractiveness, value for money, clear labelling and much more.
What are the categories?
There are 21 categories:
1. Best Baby Skincare
2. Best Children and Baby Product
3. Best Non Oral Pain Relief
4. Best Pain Relief
5. Best Irish Pharmacy Brand Product
6. Best Natural Product
7. Best Oral Health Product
8. Best Skincare Product
9. Best Women’s Product
10. Best Beauty Product
11. Best Cough, Cold and Flu Product
12. Best Digestive Product
13. Best Hair, Nail and Scalp Health Product
14. Best VMS Product
15. Best Eye Care Product
16. Best Tanning Product
17. Best Marketing Campaign
18. Most Innovative Product
19. Best Pharmacy Only Product
20. Best Pharmacy Training Initiative of the Year
21. Best Launch of the Year Product
Entrants wishing to suggest a new category may do so, and it will be added in the event of sufficient interest.
What are the key dates?
Entry closes — Monday 11th January 2021
Deadline for product samples — Monday 25th January 2021
What benefits are there in entering?
Here are just some:
• Coverage in 2 issues of IPN
• Irish Pharmacy News is distributed every month to pharmacies in Ireland with a wider readership of 12,000
• Social media and online coverage
• Your brand will be welcomed and featured on some of our popular social media pages — Twitter, Facebook, linkedin —boosting your media profile.
• Your entries will be sent to experienced judges for assessment, and the detailed feedback we receive from them will be available to you on request.
• We’ll give you award logos (Entrant, and if applicable later, various finalist/ winners logos) which you are free to use in your marketing and communications to share your participation in the Awards.
• Judges regularly become new customers of products they test and judge.
• You may be featured in press coverage related to these new Awards.
View the 2020 winners & finalists here: https://issuu.com/ipncommunicationsltd/docs/otc_winners_section?fr=sODkwMjI2MDc2NDc
The OTC & Retail Pharmacy Product Awards 2021 is going virtual and you’re all invited!
To support the efforts to reduce the spread of the coronavirus (COVID-19), and in line with government guidance, the Awards will celebrate OTC Products tha have and continue to work tirelessly during these challenging conditions.
Whilst we are disappointed not to be hosting a physical event this year, we are none the less excited to celebrate OTC Products and their teams. Our virtual awards will tell the story of these remarkable pharmacy products.
