The Made in Ireland pain relief brand, Panadol,[2]is launching its first innovation in ten years – Panadol ActiFast Lemon 500mg Soluble Tablets. The launch will expand the existing Panadol ActiFast range in Ireland and offers a fast-acting1, soluble pain relief option in a brand-new lemon flavour.
The launch comes as the Panadol Soluble portfolio has grown by over +23% in pharmacy, showcasing the consumer demand for this format remains high across Irish pharmacies2. We believe the new lemon flavour will drive trial of the latest innovation from Panadol, whilst providing an alternative option to traditional pain relief tablets, helping to grow the pain category by offering consumers a wider range of self-care options. Panadol ActiFast Lemon 500mg Soluble Tablets dissolve into a solution and are gentle on the stomach, when use as directed3. The product is absorbed up to two times faster4 than standard paracetamol tablets and can start to relieve pain in as little as 15 minutes1, helping pharmacists to offer consumers ways to manage their pain quickly and effectively. The ActiFast range from Panadol relieves a range of common pains, including headache, toothache, period pain, and those associated with cold and flu.
Lucy Else, Brand Manager, Panadol, said: “We understand that we have a responsibility to continue providing fast-acting pain relief remedies that keep up with the evolving needs of consumers. The new lemon flavour variant will be the first product to join the established Panadol portfolio in over ten years, helping us to expand our range of pain relief medication.
“The new launch will also help us progress our wider sustainability goals, as it will become the first Panadol product to include recycling logos on the packaging, helping consumers to know which parts of the packaging to recycle.”
Panadol ActiFast Lemon 500mg Soluble Tablets are now available in pharmacies across Ireland in packs of 24. The launch will be supported by a dedicated above and below the line media campaign from July, including an all-new TVC alongside digital and OOH advertising.
