A Game-Changer for On-the-Go Heartburn Relief – Rennie®, Ireland’s number one heartburn and indigestion tablet brand[i], has just launched Ireland’s first antacid chewing gum.
New Rennie® Antacid Medicated Chewing-Gum manufactured by Bayer is the company’s latest innovation in digestive health developed in response to the growing demand from younger consumers who suffer from heartburn but seek more flexible and lifestyle-friendly solutions.
Traditional antacid tablets or liquids, though effective, can be awkward to take in social settings. Many younger users prefer a more discreet option, particularly when dining with friends or during a work meeting.
Rennie® Gum is an effective antacid with a chewing gum layer.
“We’re absolutely thrilled to launch Rennie® Antacid Medicated Chewing-Gum, an innovative addition to the Bayer digestive health portfolio and the first heartburn product of its kind, said Graeme Strike, Sales Director at Bayer Consumer Health.
“This innovative format combines the trusted relief Rennie is known for with the convenience and appeal of a chewing gum. Backed by a bold, fully integrated marketing campaign spanning TV, out-of-home and social media, this launch marks an exciting opportunity to bring an entirely new way to manage digestive health discomfort to consumers.”
It gets to work in minutes to quickly deliver fast, effective heartburn relief in a discreet, easy-to-use format, perfectly tailored for on-the-go lifestyles offering a flexible solution that makes managing heartburn simple and convenient, anytime and anywhere.
Rennie® Gum contains calcium carbonate which neutralises excess stomach acid by turning it into water and other natural substances.
The launch of Rennie® Medicated Chewing-Gum marks an important milestone for both Bayer and the Rennie ® brand, highlighting the company’s commitment to continuous innovation to meet the changing needs of consumers and strengthening the indigestion category further.
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